True Lav Joico Color Intensity 4oz
Joico Color Intensity True Lav is Passionate and Unafraid to be ..
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PJO-CIN-CITL
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CIA
Passionate. Bold. Spiritual. Dynamic. Open your mind and heart to unlimited creative possibilities w..
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PJO-CIN-CIPB
Rise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while y..
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RJO-DEF-SSO03
Passionate. Bold. Spiritual. Dynamic. Open your mind and heart to unlimited creative possibilities w..
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PJO-CIN-CIPW
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CILP
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CIHP
At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibranc..
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RJO-KPA-LLLGO02
Passionate. Bold. Spiritual. Dynamic. Open your mind and heart to unlimited creative possibilities w..
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PJO-CIN-CIMA
Dream blowouts do come true!
Get the luxuriously soft, smooth, long-lasting blowout of your dreams!..
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RJO-JOI-LDB07
Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity! These intensely co..
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PJO-CIN-CILI
The instant you spray it on, this brilliant hair guardian springs into action, protecting each stran..
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RJO-JOI-FHH05
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CIS
Defy Damage Protective Shield guards against thermal and UV damage
Instant daily protection from ..
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RJO-DEF-LPS03
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CISI
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CII
With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror..
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RJO-KPA-FLLMP07
For color longevity - imagine an instant, noticeable, stunning hit of vibrancy – the kind of p..
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RJO-JOI-LCGB02
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CIR
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CIPINK
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CIOC
Passionate. Bold. Spiritual. Dynamic. Open your mind and heart to unlimited creative possibilities w..
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PJO-CIN-CIHK
This stuff is pure, liquid GOLD! With a potent cocktail of amino acids and smart Keratin technology ..
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RJO-KPA-FKLR10
Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray..
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RJO-DEF-FIBP06
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CILTB
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CIRR
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CIG
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CIM
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CILM
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CIBLU
From Joico's lively LoveFest Collection! Joico Vero K-PAK Color Intensity Color System gives haircol..
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PJO-CIN-CIAF
Take back your natural waves and curls with Zero Heat for Thick Hair. Without "crunch" or stiffness,..
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RJO-JOI-LZHT05
Without the heft of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking,..
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RJO-JOI-LZHF05
Joico K-Pak Professional Cuticle Sealer, this double-action pH neutralizer and cuticle sealer is an ..
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RJO-KPA-SCS34
You want hold, shine, pliability, and movement, without crunchy stiffness. This right-in-the-middle ..
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RJO-JOI-LJGM08
Pastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your client..
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PJO-ASS-ERASER
Perfect as a pre blow dry and reduce frizz, leave in after your cleanse and condition routine, this ..
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RJO-JOI-LHSRLI03
A unique gelée treatment, powerful enough to create a wave of healthy hydration without overp..
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RJO-JOI-SHSGM05
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CILT
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CIRG
Intensely concentrated pigment designed to help create over-the-top vibrancy that lasts through 15 s..
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PJO-CIN-CIMPE
The Clear Mixer Joico Color Intensity is designed to create a multitude of colors and shades. It act..
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PJO-CIN-CIC
Red may be the color that turns heads faster than any other; but, unfortunately, it’s also the..
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RJO-JOI-CCOIRS10
We say don’t stop at red-enhancing shampoo – instead, go the distance and add this nouri..
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RJO-JOI-CCOIRC08
Get the body you’ve always wanted with the plush, airy, bombshell volume of Body Shake --the b..
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RJO-JOI-FBOS07
Get ready for a blast of crystal-clear shine and softness–the kind of gorgeous illumination th..
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RJO-BLL-LBG03
Joico Vero Color Stainless Color Stain Remover is part of the Vero Color System, this is superior co..
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PJO-ASS-VSSR
When you want to unmask your hair’s glory days, look no further than YouthLock Treatment Masqu..
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RJO-JOI-SYLTM05
Infusing ageless body, shine, manageability, and bounce, YouthLock Shampoo revitalizes hair with the..
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RJO-JOI-CYLS10
Reinventing dry, brittle hair that’s falling short these days, YouthLock Conditioner delivers ..
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RJO-JOI-CYLC08
It’s time to embrace a return to shiny, smooth, soft hair with YouthLock Blowout Crème,..
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RJO-JOI-LYLBC06
Take a welcome break from time-consuming wet-washes and blowouts without sacrificing an ounce of sty..
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RJO-JOI-FWH02
$10.13 - $17.23
multiple options available
That color appointment is still a few weeks out… but those telltale roots are right on time. ..
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RJO-JOI-FTSLBO
$17.93
multiple options available
May we give you a lift? Joico’s long-lasting RiseUp Powder Spray elevates limp hair in no time..
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RJO-JOI-FRU9G
Even the feistiest, frizz-producing humidity doesn’t stand a chance against the frizz-fighting..
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RJO-JOI-LPW10
Power up with an ultra-firm-hold hairspray that delivers a fine aerosol mist – minus flaking a..
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RJO-JOI-FPS09
$10.13 - $20.27
multiple options available
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine..
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RJO-JOI-SMRTB08
$21.83 - $36.65
multiple options available
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine..
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RJO-JOI-CMRMS10
$15.59 - $38.21
multiple options available
These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine..
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RJO-JOI-CMRMC08
$15.59 - $38.21
multiple options available
This intensely revitalizing treatment instantly repairs years of visible damage to make hair look an..
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RJO-KPA-SRRT05 Series
$31.97
multiple options available
Joico's award-winning, Deep-Penetrating Reconstructor—known as The 5-Minute Miracle—has ..
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RJO-KPA-SR05
$20.27
multiple options available
Formulated with damage-seeking Keratin and Guajava Fruit Extract, this gentle shampoo helps fortify ..
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RJO-KPA-CRS10
$17.15 - $40.55
multiple options available
On a mission to repair hair that’s seen one too many blowouts and color changes? This restorat..
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RJO-KPA-CRC08
$17.93 - $40.55
multiple options available
Intense Hydrator is a profoundly nourishing treatment, offering immediate hydration to hair that des..
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RJO-KPA-SH08
$17.93 - $47.57
multiple options available
With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror..
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RJO-KPA-SLL05
$22.61 - $35.09
multiple options available
This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. ..
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RJO-KPA-CCPS10
$17.15 - $40.55
multiple options available
Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you&rsqu..
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RJO-KPA-CCPC08
$17.93 - $40.55
multiple options available
Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looki..
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RJO-KPA-CCLS10
$17.15 - $33.53
multiple options available
Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poo..
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RJO-JOI-LJW10
Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletp..
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RJO-JOI-FJMM09
Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletp..
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RJO-JOI-FJMF09
Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearle..
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RJO-JOI-LJGF08
Dreaming of bigger and better hair? Here's the hero that swoops in with body, bounce, and brill..
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RJO-JOI-LJVS03
JoiFull Volumizing Shampoo leaves strands clean with a sheen uniquely nourished and ready for the ex..
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RJO-JOI-CJVS10
$15.59 - $38.21
multiple options available
Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients d..
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RJO-JOI-CJVC08
$15.59 - $38.21
multiple options available
Even fine to medium hair gets thirsty... and deserves a tall drink of water that doesn't make it fal..
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RJO-JOI-CHSS10
$15.59 - $38.21
multiple options available
Forget about those dense, overly creamy moisturizing formulas that leave dry, fine hair flat and lif..
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RJO-JOI-CHSC08
$15.59 - $38.21
multiple options available
Don’t let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid w..
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RJO-JOI-FHB05
The minute you shake it, you’ll know this radically different liquid-to-powder texturizer is g..
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RJO-JOI-FHS05
Shine-boosting Flip Turn is the spray that never flakes out on you. Work all the angles with ease &n..
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RJO-JOI-FFT09
Defy Damage Protective Shampoo for bond strengthening & color longevity
Free of SLS/SLES Sulf..
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RJO-DEF-CPS10
$21.05 - $51.47
multiple options available
Defy Damage Protective Masque for bond strengthening & color longevity
Helps to rebuild broke..
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RJO-DEF-SPM05
$9.35 - $22.61
multiple options available
Defy Damage Protective Conditioner for bond strengthening & color longevity
Prevents and prot..
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RJO-DEF-CPC10
$21.05 - $51.47
multiple options available
Delivering instantly transformative results, KBOND20 merges award-winning hair repair with Defy Dama..
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RJO-DEF-SKB2PM05
Celebrate your texture with Curl Confidence Defining Creme—a frizz-busting boost of shine, hyd..
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RJO-JOI-LCCDC06
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! Wit..
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RJO-JOI-CCAFS10
$15.59 - $38.21
multiple options available
Colorful Anti-Fade Conditioner for color longevity - this brilliantly hydrating, daily conditioner d..
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RJO-JOI-CCAFC08
$15.59 - $38.21
multiple options available
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CIY
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CISP
Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity! These intensely co..
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PJO-CIN-CIRO
Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-tre..
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PJO-CIN-CIB
This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nas..
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RJO-JOI-CCOBPS10
$15.59 - $38.21
multiple options available
Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower condi..
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RJO-JOI-CCOBPC08
$15.59 - $38.21
multiple options available
Joico Blue Shampoo
The Joico Blue Shampoo is perfect for multiple type of hair and situations. The ..
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RJO-JOI-CCOBBS10
$15.59 - $38.21
multiple options available
Now that we’ve given dark brunettes the joy of ombré or sombré highlights, it&rs..
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RJO-JOI-CCOBBC08
$15.59 - $38.21
multiple options available
Blonde Life Violet Shampoo works in a flash to cleanse and chase away dulling yellow tones for the m..
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RJO-BLL-CVS10
$13.84 - $32.67
multiple options available
Blonde Life Violet Conditioner is lightweight enough for frequent use; but takes a heavy hand to tho..
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RJO-BLL-CVC08
$13.84 - $32.67
multiple options available
This Holiday 2023 pack includes the ultimate starter kit for the best blonde ever.
Includes:
Blo..
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RJO-BLL-XD110
There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently c..
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RJO-BLL-CBS10
$7.79 - $32.67
multiple options available
Masques are for hiding things…but it won’t be your blonde hair once you’ve spent ..
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RJO-BLL-SBM05
$9.35 - $14.94
multiple options available