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Semi Color

  • Joico Color Intensity True Lav 4oz

Joico Color Intensity True Lav 4oz

  • $12.44
  • $11.20


True Lav Joico Color Intensity 4oz

Joico Color Intensity True Lav is Passionate and Unafraid to be different. Open your mind and heart to limitless creative possibilities with True Lav, a sparkling new Color Intensity® collection from Joico Brand Ambassador Larisa Love, a bold Color Intensity® brand ambassador. This artistic color will launch you into an exciting new chapter in your color love story inspired by the physical and emotional transmutation of positive energy and connection.

Color Processing System

The True Lav Color Intensity Color System from Joico Vero K-PAK is a color processing system that allows hair color artists to create vibrant, on-trend, insanely intense colors. This multi-colorable palette of semi-permanent, as well as a Clear Mixer, lets you create any hue, tone, or nuance.

K-PAK Pro System

The K-PAK Pro system is a professional solution for hair colors that require extremely bright colors. The Quadramine Complex in K-PAK Pro reconstructs as you color, leaving your hair in excellent, glossy condition.

Features & Benefits:

  • The color it provides is vibrant.
  • The True Lav by Joico is enriched with Kukui nut oil
  • Leaves the hair glossy & shining

How to Use:

  • Apply to the scalp 1/4 inch (1/2 cm) away from clean, dry hair.
  • We recommend that you use the product for about 20 minutes.
  • For the brightest color: hair should be pre-lightened before application.
  • For a longer life, combined with heat.
  • Rinse well

Contact Us

If you have any questions about the Joico Color Intensity True Lav or if you want to learn more about Modern Beauty, feel free to reach out to our team of experts. We are always ready to talk with one of our beloved customers.


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