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Since DevaCurl opened the doors to our first salon in NYC in 1994, they've been dedicated to one thing — curls! Whether perfecting a new technique or developing a breakthrough product, they are obsessed with bringing out the best in every curl type. DevaCurl believes that you should rock curl confidence every day. 

DevaCurl was free of harsh ingredients long before it was buzzworthy, and they did it because it was the right thing to do for curls. DeveCurls products are backed by science, dermatologist co-developed, inspired by our curl community, and always made with nourishing, hydrating ingredients designed to meet the unique needs of every curl type.